Public Relations for

Law Firms Reimagined.

We build powerful brands through intentional PR, business development, and standout events.

Your firm’s aura is it’s first impression: the unspoken signal of trust and credibility.

Our name reflects our mission: to create a distinct presence that elevates and surrounds your practice. In an era where digital content overwhelms and consumer trust wanes, we prioritize genuine human interactions through event and community marketing, and leveraging authoritative PR and media relations.

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What we offer

Public Relations & Reputation Management

Making your wins front-page news
Relationship & Networking Coaching

Turning small talk into big opportunities
Event Planning & Management

Where memories are made and deals are sealed
Custom Strategies

Comprehensive marketing campaigns

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It’s not about being seen, it’s about being sought after.

With Aura, your practice becomes more than just visible. It becomes a respected, trusted, and sought-after leader in the legal community.

"Securing coverage in leading business media outlets is notoriously difficult, but Sharon's bulldog determination and exceptional relationship-building skills make it look easy. Her tenacity and strategic approach to relationship-building have significantly elevated our media presence.”

— Randy Shrewsberry, CEO, First Chair
“Working with Aura has been a game changer for our firm. They not only got us featured in several major publications, but also helped us build a stronger presence in the legal community. For the first time, I feel like our marketing is in good hands. ”

— Shaheen Z. Wallace, Owner, Talon Law Group
"Sharon Noot is so effective at what she does because she cares -- about her client, yes, but also about the members of the media she works with. Sharon builds relationships and in so doing builds up her clients."

— Ken Baker, former Chief News Correspondent, E! Entertainment
"Rachael has an amazing way of interacting with people. She is able to be a seamless part of a team and equally is able to jump in and be a leader. She has a great eye for detail and is a pleasure to be around."

— Liz Glover Wilson, CSEP, CEO Elizabeth Rose Consulting, LLC